The Outset, founded by Scarlett Johansson and Kate Foster, is a collection of minimalist, clean skincare essentials. Ahead of the brand's debut in Sephora, we established a new social media strategy, including detailed visual guidelines. Upon launch, the brand seamlessly integrated onto Instagram and TikTok, unveiling it's identity with impactful and thoughtful visuals.
Role: Art Direction & Social Media Playbook Development and Design
Photography: Camille Duncan
Created with Métier Creative