ORIBE

To reinforce its iconic status in haircare, Oribe embarked on a journey to connect with new audiences through social media. Tasked with conceptualizing direction and executing photography for various collections, the team played a pivotal role in shaping this new visual narrative. Ultimately, meticulous art direction and compelling storytelling on their feed played a critical role in captivating a new generation of Oribe enthusiasts.

Role: Art Direction
Photography: Kayla Rocca
Prop Styling (Bright Blonde): Jess Anderson
Prop Styling (Spring Sets): Natalia Pomaranski
Created with Métier Creative